Deliverd Delivery App

How do we get users to try out a different delivery application?

The Challenge

The gig economy is a huge industry in the United States. In 2017, the Bureau of Labor Statistics reported that about 55 million are gig workers, which accounts for over 30% of the U.S Workforce. Multiple gig economy applications already exist and more and more keep popping up every day. As a result, there is a need for apps that cater to this demand, which is set to keep increasing.

However, there is an increasing fragmentation in the mobile application market as more consumers are reluctant to try new apps and instead deciding to stick with several of the more popular applications that are already at scale. The challenge then is creating a memorable mobile experience that users can get some unique value from.

Our Approach

Given the problem, we started by conceptualizing the entire user interface from app launch to exit. We reviewed several of the current gig economy apps already on the market, learning from the decision decisions made that were liked by most users. We also focused on bettering the parts of the user experience some of those apps were horrible at.

Our goals were to:

• - Create a compelling user interface design
• - Develop the backend API for the mobile applications
• - Write native Swift and Android code that was modular and easily extensible

One of the main challenges was having to optimize each part of the user interface such that it was engaging for each user. Subsequently, we were at the risk of getting to a place where we were overly obsessing over the little decisions. To combat this, we focused on mostly optimizing sections of the app that were visible to more users. Then we made quick decisions and stuck with them to keep the process moving forward.

The Results

After the app design and development were complete, we performed end-to-end testing of the entire application. We also used a group of alpha testers who were actual potential users of this app to validate our final design and root out missed bugs.

• Category:
  Mobile, Web